About us

We are your no-nonsense, get-it-done, tell-it-to-you straight financial partner.


We are independent financial advisors

Being independent gives our team the freedom needed to find the best insurance and investment opportunities suited for your needs and goals. As your tell-it-to-you straight financial partner, we’ll make sure you have the experienced financial advice you need.

Who we work with

  • Independent business owners with no employees
  • Start-up companies and early-stage businesses
  • Families with realistic financial goals
  • People who are not sure where to start!

"Most financial advisory firms focus on the ultra-wealthy and ignore those with less."

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We are honoured to work with all types of people at any stage of their financial planning. When you connect with us, you get answers to life’s biggest questions - something that you won’t find in the latest financial apps, trends, and bots. The right financial solution that fits your life has the power to change your future.

Meet the team

We do what we do because it's our passion.

Pamela Coquet

Pamela Coquet

As an experienced insurance and investment advisor, Pam knows the ins and outs of the industry and can execute big ideas into real-life scenarios.

She works with integrity, honesty, and passion. Her practical and comprehensive advice comes from a deep-seated knowledge of personal and business finance.

Gary Godard

Gary Godard

Many of Gary’s clients use the same word to describe him - straightforward. It’s this approach that allows him to get things done and help his clients reach their goals.

Gary was introduced to the investment industry in the early 1980s. Since then, he has helped clients reach their goals and get tangible results.

Anthony Paulette

Anthony Paulette

Versatile, energetic, organized, and analytical, Anthony is a natural-born leader with a knack for problem-solving and finding solutions.

He specializes in Indigenous Advisory, offering personal, business, and band financial services for Indigenous peoples by Indigenous peoples.

Why choose us?

One of the biggest advantages we have as independent advisors is that we can give you unbiased advice. Often, financial advisors who work for banks and insurance companies can only guide you in a way that benefits the company they work for. Not us - we do things differently.

Employees rarely stay in just one position or company for their entire career, which often creates a high employee turnover and a revolving door of different advisors managing the execution of a client’s plan. This inherently creates inconsistency and instability in a portfolio. When you choose us, you get:


Consistency and reliability

We work alongside a team of long-term, successful, and passionate business owners - not employees - to provide perspectives outside of the insurance and investment strategies we create. We use this collective expertise to bring insight and consistency to the work we do for you.

Personalized guidance

The right financial plan is personal and very unique to each individual. We first start with a conversation where we get to know you and answer some of your hardest questions. This establishes a trusting relationship that allows us to create tailored solutions that are most effective for you


Ongoing support

Life is not static - challenges arise, the economy booms and dips, and circumstances change. This is why we don’t just stop once a strategy is in place. We review your progress and make any necessary adjustments. We help you build a strategy that can withstand the reality of life - from risk management, retirement planning, and estate planning to insurance, investments taxation, special needs, and more.

Ready to get started?

Book a free consultation with us. No obligation, no pressure, no sales tactics. Let’s start with a conversation about your situation, your financial goals, and what we can do for you.

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